The Metrics Of A Digital Marketer

Table of Contents

• Introduction
• Establish a solid baseline
• Understand the makeup of organic traffic
• Measuring organic traffic by channel
• Link building metrics
• How social media fits into the picture
• Bounce rate and time on page
• Measuring conversions, clicks, and leads on-site
• SEO metrics can offer insights into what your target audience is looking for and how you can reach them more effectively
• Conclusion

Introduction

Digital marketers are the lifeblood of any company looking to reach its customers. They’re the ones who can help you optimize your website and make sure you’re getting the most out of every advertising dollar. But what exactly does it mean to be a digital marketer? If you’re new to this world, here are some metrics that might help:

Establish a solid baseline

As a digital marketer, establishing a solid baseline is one of the most important things you can do to ensure your digital marketing efforts are successful. A baseline is simply an objective measurement of something that you can use as a benchmark in order to track progress, determine success or failure, and make adjustments as needed. For example:

• If you want to know if your email marketing campaign is working well enough for people to open messages from brands they trust (and therefore buy products), set up a conversion tracking system like Google Analytics or Clicky so you have clear data on how many emails were opened versus clicked on.

• If there’s ever been a time when we all needed more data about ourselves—and by “us” I mean every single person on earth—it was during the 2020’s presidential election season when social media platforms became our go-to source for information about candidates’ positions and policies.

Understand the makeup of organic traffic

In the world of digital marketing, Organic traffic is the type of traffic that you get from a website, blog, or other content that is not paid for. This type of traffic can include visitors who have visited your site because they searched for your brand on Google, Yahoo, and Bing.

There are four types of organic search results: organic search engine results (SERPs), organic listings in social networks like Facebook and Twitter, directory websites such as Yelp or Google Maps location pages (also known as maps), and other directories such as YouTube’s “related videos” section.

Organic traffic is the most common type of traffic that webmasters receive. The search engine results page (SERP) is one of the most powerful marketing tools in existence, and the more links you have pointing to your site, the higher it will rank in Google’s index. The more frequently people visit your website or blog because they found it through organic search, the better off you are.

Measuring organic traffic by channel

For a digital marketer, measuring organic traffic by channel is important for several reasons. The first reason is that knowing where your organic traffic is coming from will help you determine which channels are most effective for getting new customers or for converting existing ones.

For example, if you have a blog and an email list, then the two sources of traffic should be measured separately to see which one performs better. If they’re not performing at the same level of success, it may be time to focus on one over another (or both).

Another reason why measuring organic traffic by channel is useful for a digital marketer is because it allows marketers to understand how different types of content perform in various places on social media platforms such as Facebook or Twitter; this information can help them optimize their strategy as well as identify potential opportunities where they could expand their reach further than what they currently have access too.

For example, if you’re a fashion blogger and you notice that your Instagram account gets more traffic than Facebook, then it makes sense to focus on building up your following on Instagram more than in other places.

Link building metrics

In digital marketing, Link-building metrics can help you understand the quality of the links your site has. They’re also useful for finding out if your strategy is working, or if there are better ways to drive more traffic and leads.

• Links from high authority sites: These are links earned through years of SEO and content creation. They usually come from large media outlets like Forbes and The New York Times. In fact, many digital marketers consider these types of links as gold dust because they can be used to build credibility with readers who trust these publications (and therefore link back to your site).

• Links from relevant sites: These are sites that offer value-added content related directly to what you do as an advertiser or brand owner—for example, groceries store reviews written by local residents who live near their location; travel blog posts highlighting specific destinations around the world.

How social media fits into the picture

If you’re looking at social media as a new tactic in your digital marketing metrics, it’s important to know how to measure your efforts.

You’ll want to keep track of the following metrics:

• Facebook Page Likes – The number of people who like your page on Facebook
• Twitter Followers – The number of people who follow your account on Twitter
• Instagram Users – The number of users that view photos or videos from your brand’s page on Instagram

LinkedIn Followers – The number of people who follow your brand’s page on LinkedIn Pinterest Pins – The number of pins that are reposted to other accounts in the form of repins or likes YouTube Subscribers – The number of people who opt-in to receive updates from your brand’s channel.

LinkedIn Shares – The number of times that someone shares your brand’s post on LinkedIn

Facebook Shares – The number of times a post is shared on Facebook

Twitter Favorites – The number of retweets and favorites that a tweet receives in addition to measuring these metrics, it’s important to track how people are engaging with your content. You can do this by using tools like Bitly, Google Analytics, or Social Report.

Bounce rate and time on page

In digital marketing, bounce rate is the percentage of visitors that leave your site after viewing only one page. It’s a useful metric for measuring the effectiveness of your content and SEO strategy, as well as identifying areas where you can improve your copywriting, design, or landing pages.

Time on page (TOP) is another important metric for digital marketers. The amount of time people spend on each page varies from site to site depending on factors like bounce rate, how much content there is, and how easy it is for readers to navigate through all that information. By looking at TOP over time, you can see how quickly visitors click out of your website when they aren’t interested in what you have to say—and also determine if that may be happening because something about the content isn’t working for them…or because Google penalizes sites with high numbers!

Measuring conversions, clicks, and leads on-site

Conversion rate is the percentage of visitors that become customers after they visit your website. It’s measured as a percentage; so if you have 100 visits, and only 5% of them become customers (the conversion rate), then you would say that 25 people visited your site but only 2 became customers.

Click rate is the number of clicks for each visitor to a particular page on your website divided by the total number of visitors who clicked any page during an hour period (or whatever time frame you choose).

Leads: Leads are people who’ve signed up for something from your company or organization but haven’t yet converted into paying customers yet – this could be because they haven’t made up their minds about what product/service they want yet or it could mean that there’s still some work required before sending them off towards checkout…

The goal is to increase the number of visitors who become customers, and the easiest way to do that is by increasing your website’s conversion rate. This will help you improve your click rate as well because more people will be clicking on things that matter instead of wasting time clicking through things that don’t work.

SEO metrics can offer insights into what your target audience is looking for and how you can reach them more effectively

SEO metrics can help you understand your target audience, what they’re searching for, and how you can reach them more effectively.

• What do they search for?
• How do people find me on Google?
• What keywords are they using in their search queries?

What’s the competition like? Are people searching for my keywords or related ones? How do I improve my rankings? How can I get more traffic from Google?

Conclusion

With these metrics, you can track your performance and find out what works best for your audience. By establishing a baseline, you can then measure your success with Google Analytics and other tools. And by using them together as part of a comprehensive digital marketing plan, you’ll be able to track results over time and make adjustments as needed.