Table of Contents
Introduction
As the digital age continues to expand, more and more luxury brands have started offering digital services as part of their marketing strategy. For many traditional luxury brands, this move toward digital services might seem like a niche market or a sub-category that doesn’t align with the main brand values or standards. However, it’s worth noting that many successful luxury brands have successfully implemented digital services into their marketing strategies. In fact, there are several well-known and reputable luxury brands that offer women’s stylish fashion and beauty products as part of their marketing strategy. In this article, we will explore some of the most famous examples of companies that operate in the high-end segment with an e-commerce presence.
Marchesa
New York-based label Marchesa was established in 2004 by British-born design duo Georgina Chapman and Keren Craig. Named after the Marchesa, meaning Marquise in Italian, Luisa Casati, an eccentric, Belle Époque high priestess, the brand is synonymous with red carpet events and frothy bridalwear, counting Hollywood A-listers Blake Lively and Nicole Kidman as fans.
“While I have made the difficult decision to part ways with Marchesa, I have tremendous pride in the company, the team, and the many successes achieved. Marchesa will always be the realisation of a dream. Over the last 18 years, it has been the most incredible and fulfilling professional journey. I am excited to now begin exploring additional creative opportunities and to push my potential as a designer in new directions.”
Nike
Showcasing regular collaborations with the world’s top-selling designers and artists, including Virgil Abloh, Kim Jones, Travis Scott, and Shawn Stussy, amongst many others, Nike has perfected the art of scaling awareness and expanding their audience reach. Beyond setting trends, social responsibility and sustainability have become hallmarks of the Nike brand. In light of 2020’s socio-political unrest in America, Nike rephrased its famous slogan to ‘Don’t Do It’ to promote an anti-racism message, which received over 5 million likes on Instagram and was celebrated for its time-sensitive activism.
Propelled by a 106% increase in demand for loungewear and activewear, as consumers sought comfortable clothes to wear at home in addition to clothes for exercise and outdoor activities, Nike surpassed all expectations in 2020. With another milestone under its belt, the brand has since set its sights for a new target of 50% digital sales in the near future.
Lululemon athletica
Lululemon is, in many ways, the genesis of athleisure, so it’s not surprising that the company has an edge in the space. It’s home to some of the best gear for yoga, running, training, and sweating while moving in general. As a note, it can get pricey — a pair of plain black leggings goes for nearly $100. But if the splurge is comfortable for you, we’ve found the clothes to be worth the investment because of their comfort, utility, and longevity.
There is a reason that Lululemon is one of the best-known luxury sportswear brands in the world – the quality and fit of the products speak for themselves. Whether you are a runner, obsessed with barre or actually just want some flattering loungewear to wear when you’re working from home, there are few places with a better selection on offer than this Canadian label.
Conclusion
Fashion and beauty are always evolving, and it can be hard to keep up with the latest trends. However, there are some luxury brands that are always ahead of the curve. The above mentioned 3 are the top luxury brands that are reshaping fashion industry in 2023.
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